A good listing agent knows how to put up a sign, hire a photographer, make a nice flyer and bake cookies. A great Listing Agent knows how to also set your expectations. Is the price you want the price that will drive buyers to your house? Or drive them to someone else’s listing?
Overpricing is one of the most common mistakes and most often the reason you might hear a friend say, “my buddy cant sell his house”. A GREAT Listing agent is able to show you the facts around the proper List Price and expected Sales Price for your property. A great LISTING AGENT also knows they have to be able to sell your property twice….first to a Buyer and then to an Appraiser.
You need a Listing Agent that knows how to help you sell your property two times or you may not be looking at a smooth transaction with a closing table Grand Finale.